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Startup Garage

BMW Group Startup Garage.

Your gateway to innovation at the BMW Group.

As the venture client unit of BMW, the Startup Garage is the global matchmaker between cutting-edge startup solutions and our business challenges. For over a decade, we have enabled entrepreneurs to validate their technologies in real BMW applications by turning pilot projects into long-term partnerships. Through our proven venture client model, we help solve critical challenges across the entire BMW Group.

Our mission: strengthen the BMW Group’s innovation leadership by connecting innovative startups with all our business units – where challenges turn into solutions.

Driving startup innovation at the BMW Group.

Graphic shows key figures about the BMW Group Startup Garage
Graphic shows key figures about the BMW Group Startup Garage

Curious about the collaboration journey?

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#1 Discover.

We scout for top startup solutions worldwide to tackle BMW Group challenges. Begin your journey by entering our structured application and scouting process.

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#2 Assess.

We evaluate your startup against BMW criteria: relevant use case, working prototype, dedicated team, investor backing, and legal entity. Product demos with BMW units help identify the most promising innovations.

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#3 Purchase.

If a BMW business unit wants to test your solution, we guide you through the purchase process. You will receive an official BMW supplier number and a purchase order – you have just gained the BMW Group as your Venture Client.

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#4 Proof of Concept.

Our team guides you and the BMW business unit through your proof-of-concept project. During this pilot, we equip you to transition into a long-term supplier. We provide education on BMW processes, assist in navigating the organization, and connect you with the right stakeholders.

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#5 Long-Term Partnership.

If your solution proves successful, we will continue to support your transfer from the pilot to a long-term supplier contract. This marks the beginning of your journey as a valued long-term partner with the BMW Group!

Stories of impact.

Thiemo and Lukas, BMW Group employees sitting in an innovative office environment at the BMW Group Startup Garage

The BMW Group Startup Garage has a track record of numerous success stories that highlight our ability to turn bold ideas into real-world impact. From transformative mobility concepts to groundbreaking digital solutions, our collaborations have accelerated innovation across the BMW Group and beyond.

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